Thursday, October 8, 2009

Aramis Rebranding Arrives

Here is the Aramis rebranding that I talked about earlier. We are lucky that in fact no classics are lost and Havana is once again available. I have not yet had the chance to sniff any of these but I will let you now as soon as they are available to me. I'm not so sure that I like the bottles so much (they look cheap) but it will be interesting to see how the scents have changed (if there have been any reformulations). With the exception of the rather low pricing, it looks as if the brand is trying to position itself in a more niche zone, creating the look of a "collection". To further this point Aramis says that the fragrances should be treating as fragrances for different moods, as opposed to signature scents.

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