Tuesday, June 23, 2009

In Defense of Kiton

In Defense of Kiton: Kiton is a brand that is respected the world over for their suits; they are very pricey - with no expense spared and no detail left unattended. A Kiton suit is truly the Rolls Royce of the men's wardrobe. Public opinion on their fragrance line however, seems to be mixed and generally biased towards dissaproval. People often claim that Kiton fragrances have no soul, and do not live up to the greatness of the menswear.

I think this is a case of misunderstanding, of wrong perspective. Kiton fragrances are meant to complement the line of suits. These suits are for businessmen, and businessmen need a corporate fragrance. As much as a VP may love a loud fragrance like Dior's Eau Noire or Arrogance - he knows he cannot wear it to the boardroom. I am sure anyone can appreciate that when someone's time is spent deciding the fate of millions of dollars, the butterly effect becomes very real. One misjudgement can break a deal and presentation is very important in the business environment; Something so trivial as your choice of fragrance can greatly offend, for the top brass generally have ego sizes to match! For this reason, Kiton has created a line of "corporate fragrances". These are fragrances which are boardroom safe yet unique enough to convey the style and refinement of the wearer. Even Kiton black, which is geared towards evening wear is primarily a corporate scent as it is safe for any evening event in which an executive may have to maintain his corporate persona.

I know we were all expected a groundbreaking incredible niche scent from a house that spends 50 labour hours per suit, however if you look at it from this angle - it all makes sense doesn't it ?

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