Do you ever have one of those moments where you just stop and say to yourself "what were they thinking??" - well I definitely had the feeling with this Dior ad for Eau Sauvage from 2001. I totally do not see this advertisement connecting in any way with the target audience! Thank goodness they followed it up quickly with another more traditional ad, and not too long after with a superb flanker "Fraicheur Cuir".
Heres another ad which may have had people wondering - why a man in a womens perfume ad? the reason being that it is in fact not an official Gucci ad, but an unofficial ad placed by a prankster in a Swiss magazine and billed directly to the Gucci company!! Wild!! The prankster was eventually caught but the two page spread did run for one issue in 2007 :)